Tracy comes to Barnes & Roberts with 6 years experience designing, animating and producing persuasive presentations for law firms in the Dallas Fort Worth area. A BFA Graduate of The University of North Texas in Communication Arts and Engineering Graphics (Descriptive Geometry), Tracy has a solid foundation in Art, Graphic Design and Technical Illustration.
Prior to entering the Litigation arena in 1999, Tracy ran a Direct Marketing and Web design firm. Litigation presentation is very much like advertising persuasion, and Tracy's experience helps to shape trial presentation into cohesive campaigns.
Good communication design is more than just projecting bullet points on a screen. Design is fundamentally about persuasion: intellectual, logical, emotional and aesthetic. Even when a piece of design is not selling a particular product, brand or lifestyle, it is always selling an idea, a point of view or playing to the emotions. Good designers are effective persuaders and Tracy is one of our best.